Key Mortgages Terms

Mortgages Terms Ability-to-repay rule The ability-to-repay rule is the reasonable and good faith determination most mortgage lenders are required to make that you are able to pay back the loan.  Adjustable-Rate Mortgage (ARM) An adjustable-rate mortgage (ARM) is a type of loan where the interest rate may go up or down. Many ARMs start at a…

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Leads Have No Value

The reality is, leads have no value. They have potential and they have an expense associated with them.  But as a stand-alone, they have zero intrinsic value.  Think about it.  A stack of 100 leads as it sits is worth nothing.  Out of 100 leads, 30% will be valid opportunities.  Of the valid 30%, 10%…

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The Evolution of Conversion Marketing

Updated 2019 It has never been easier to build a business than it is today.  Think about, the internet has completely changed the world’s business landscape. Outside of licensing restrictions, everyone is local. You can live in a small southern town and consistently attract and close clients anywhere in the world.  Your 10 or 50-mile…

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